Category: IPO

We are a leading Indian education content company in terms of revenue from operations in Fiscal 2016. (Source :Nielsen Research Report). We deliver content, solutions and services across the education lifecycle through our K-12, higher education and early learning segments. We are the leading K-12 education content company in terms of revenue from operations in Fiscal 2016, according to Nielsen, with a strong presence in the CBSE/ICSE affiliated schools and increasing presence in the state board affiliated schools across India. As of December 31, 2016, weoffered 55 consumer brands across knowledge products and services including S. Chand, Vikas, Madhubun,Saraswati, Destination Success and Ignitor. We believe that these brands have benefited by our strong brand management philosophy which embraces consistent efforts to upgrade content quality and to update contentregularly. Further, in December 2016, we acquired 74% of the outstanding share capital of Chhaya PrakashaniPrivate Limited (our  ?Chhaya  Acquisition?), and we now offer four Chhaya brands including Chhaya and IPP. Our text books and instructional

materials are supported by our offering of technology driven methods of education and digital learning. We sell our knowledge products and services to schools and to students across their life cycle through our extensive pan-India network of sales offices, distributors and dealers. In Fiscal 2016, we sold 35.47 million copies of a total of 11,144 titles. Additionally, Chhaya sold 9.88 million copies of 433 titles in Fiscal 2016. Our top ten best-selling titles accounted for sales in Fiscal 2016 of 2.96 million copies, and 15 of our authors have each sold over one million copies of their titles during the last five fiscal years. We have a contractual relationship with at least 1,958 authors (including co-authors) for over five years as on March31, 2016. Additionally, Chhaya has contractual relationships with at least 24 authors (including co-authors) for over five years as on March 31, 2016. We use our track record of progressing authors‘ careers and providing on-going editorial team support to authors for creating new products and solutions and refreshing existing products to help usretain and attract the best authors. As of December 31, 2016, our distribution and sales network (not including Chhaya) consisted of 4,932 distributors and dealers, and we had an in-house sales team of 838 professionals working from 52 branches and marketing offices across India. Our Chhaya Acquisition has expanded our presence in Eastern India to include an additional771 distributors and dealers as of December 31, 2016. We consider our schools, teachers and student customers to be our ?touch points?, and our sales teams are responsible for forging relationships with our customers across our K-12, higher education and early learning businesses. In our K-12 business, we market our content to educators and schools to place our products on prescribed and recommended reading lists. In higher education and early learning, we market our products directly to distributors, dealers and consumers.

Lead Manager :

Axis Capital Ltd.
Credit Suisse Securities (India) Pvt Ltd.
JM Financial Institutional Securities Ltd

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